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Director Product Marketing

Columbus, NE Open
Vishay is looking for Director Product Marketing in Columbus, NE. This local job opportunity with ID 3874579819 is live since 2026-10-07 11:31:16.

Overview

In this role you lead product marketing for Vishay Dale Electronics, shaping market strategies, go-to-market plans, and messaging to drive profitable product performance. You will analyze target markets, customers, and competitors to inform pricing and promotions, coordinate cross-functional efforts, and ensure accurate technical documentation. The position combines strategic oversight with hands-on campaign leadership, requiring collaboration across teams and travel to support local initiatives. This role offers broad visibility and a chance to influence product positioning in a global electronics business.

Compensation / Benefits
  • health care coverage
  • financial support programs
  • opportunities to work globally and locally
  • open and collaborative culture
Responsibilities
  • Design product-related market strategies and marketing plans to ensure profitable business for the assigned product
  • Analyze market information on target markets, customers, and competitors
  • Derive product requirements and go-to-market plans, including pricing, promotion and placement
  • Drive product-related outbound marketing activities and campaigns
  • Lead product alignments on pricing, messaging and market positioning
  • Ensure technical specifications and data are documented and maintained in systems
  • Monitor trends and coordinate activities to align with plans
  • Plan and coordinate activities for local projects or workstreams and products assigned
  • Coordinate cross-functional resources, manage activities, evaluate milestones, and initiate final acceptance
Key requirements
  • Bachelor s degree in electronic or electrical engineering
  • Minimum 5 8 years of marketing or business development experience in electronics industry
  • Ability to travel 40%-60%
  • Cross-functional collaboration
  • Strategic thinking
  • Effective communication
  • Market analysis
  • Go-to-market planning
  • Pricing strategy

Required Skills