Adobe Target Consultant

We are seeking an experienced Adobe AEM & Adobe Target Consultant with strong expertise in digital personalization, experimentation, and optimization. The ideal candidate will have hands-on experience implementing and managing Adobe Target activities, integrating with AEM and Adobe Workfront, and delivering personalized customer experiences across web and mobile platforms.

Key Skills

• Adobe Target (A/B Testing, MVT, XT, AP, Recommendations)


• Adobe Experience Manager (AEM)


• Adobe Workfront


• Adobe Analytics & Customer Journey Analytics (CJA)


• Adobe Web SDK & Target APIs


• JavaScript, jQuery, HTML, CSS3, JSON


• Experience Fragments, Audiences, Profile Scripts


• VEC & Form-Based Composer


• Agile/Scrum methodologies

Key Responsibilities

• Design, develop, and implement Adobe Target personalization and optimization activities.


• Build and execute A/B Tests, Multivariate Tests, Experience Targeting, Automated Personalization, and Recommendation activities.


• Configure and support Adobe Target integrations with AEM, Workfront, Analytics, and CRM/CDP platforms.


• Develop custom JavaScript, HTML, and CSS solutions within Adobe Target activities.


• Analyze business requirements and recommend scalable personalization strategies.


• Troubleshoot experience delivery, audience qualification, and rendering issues.


• Create reports, insights, and performance analysis using Adobe Analytics.


• Collaborate with Marketing, Product, Analytics, and Development teams to deliver digital experience solutions.