General Manager

General Manager | Tampa Bay

Compensation: $100–130K Year 1 OTE

Location: Greater Tampa Bay Area

***We welcome candidates from non-traditional backgrounds, including military veterans and leaders from small business management backgrounds. This is a growth-focused role. If you have led people and owned outcomes, we will teach you how to lead an artificial turf installation company.***

About the Role

A growing artificial turf installation company in the Tampa Bay area is looking for a driven General Manager to lead a growing operation in one of Florida's fastest-growing markets. You will be scheduling and leading installation crews, following up on inbound leads, building relationships with homeowners, and closing projects in a territory with existing momentum behind it. The right person brings strong leadership and sales instincts.

What You'll Do

• Oversee all functions of the business including operations, sales and marketing, scaling the team, and building culture.


• Drive new business through referral partnerships, inbound lead follow-up, and outbound prospecting.


• Conduct on-site consultations, assess property needs, prepare estimates, and close residential turf projects.


• Build and maintain a strong sales pipeline with consistent follow-up.


• Communicate project details to installation crews and stay involved through completion.


• Conduct final walkthroughs to ensure quality and customer satisfaction.


• Support proposal creation, scheduling, and CRM updates.

What We're Looking For

• Proven background in outside sales, home services, landscaping, construction, or a related field is preferred.


• Comfortable in the field; site visits, in-home consultations, and face-to-face selling are a big part of the day to day.


• Strong communicator who builds trust quickly with homeowners.


• Organized and dependable with excellent follow-through habits.


• Self-starter who can manage a territory independently and generate their own pipeline.


• Someone who wants to grow with the business over time.

Why This Role

This is a strong opportunity for someone who wants real ownership and to be rewarded for the results they create. You’ll manage your schedule, territory, and team with a high degree of autonomy.

Compensation: $60K base with a recoverable draw providing a $90K annualized floor for the first 90 days, plus 10% of gross profit on personal sales and a 10% override on commissions earned by the sales team. Year 1 OTE is approximately $100K–$130K targeting $150K+ by Year 3 through team growth and performance-based profit participation. Includes a company vehicle, health insurance stipend, and potential long-term ownership opportunity.