Sales Director

****This is NOT an opportunity to work at ForceBrands****

About the Opportunity

ForceBrands is partnering with a privately held, entrepreneur-led consumer packaged goods company to identify a Sales Director to help drive the next phase of commercial growth.

With a portfolio of established consumer brands and a presence across multiple retail and distribution channels, the company is looking for a proven sales leader who can strengthen existing customer relationships, expand distribution, and identify new revenue opportunities.

This is a highly visible, hands-on opportunity for someone who enjoys both building strategy and executing against it. The ideal candidate is a relationship-driven sales professional who thrives in an entrepreneurial environment, operates with autonomy, and is excited to make a measurable impact on a growing business.

Key Responsibilities

• Develop and execute national sales strategies to drive revenue growth and expand distribution across grocery, mass retail, natural specialty, and distributor channels.


• Manage and strengthen existing retail, distributor, and broker relationships while identifying new business opportunities.


• Lead customer meetings, buyer presentations, negotiations, and annual account planning.


• Identify opportunities to grow existing accounts, expand product distribution, and enter new retail channels.


• Develop and manage sales forecasts, promotional plans, and account-level growth strategies.


• Partner cross-functionally with marketing, operations, supply chain, and finance to align commercial objectives.


• Manage day-to-day sales execution, including customer follow-up, broker coordination, and account administration.


• Provide market and customer insights to support broader commercial strategy and product development.


• Help strengthen sales processes and support the continued evolution of the commercial organization.

Ideal Candidate Profile

• 10+ years of sales experience within food, beverage, confectionery, snacks, or related CPG categories preferred.


• Demonstrated success growing revenue, expanding retail distribution, and developing national or regional accounts.


• Strong relationships and experience across grocery, mass retail, natural specialty, or distributor channels.


• Proven ability to independently manage customer relationships and drive new business.


• Strong negotiation, presentation, forecasting, and account-planning capabilities.


• Comfortable balancing strategic planning with hands-on execution.


• Entrepreneurial, adaptable, and effective in an evolving, fast-paced organization.


• Strong communication and relationship-building skills.


• Willingness to travel nationally for customer meetings, industry events, and business priorities.

Why This Opportunity?

• Join an established CPG business with meaningful opportunities for continued growth.


• Take ownership of key commercial relationships and new business development.


• Work closely with entrepreneurial leadership and influence broader sales strategy.


• Enjoy a high degree of autonomy and the opportunity to make a visible impact.


• Help shape the future of a growing commercial organization.

Compensation: Competitive and commensurate with experience; details discussed during the interview process.

Location: Remote, with approximately 30–40% travel and flexibility for heavier travel periods.