PR Account Director

LaRue is looking for a strategic, ambitious, client-obsessed PR professional who is ready to lead, inspire, and make a meaningful impact. As Account Director, you will lead the account team, own client relationships, shape integrated strategy, and deliver exceptional results, while staying hands-on with pitching, writing, media outreach, and execution alongside your team. You’ll mentor account professionals, grow client partnerships, and help shape LaRue’s future.

Tasks and Responsibilities

• Own client relationships as a strategic partner and trusted advisor, from onboarding through reporting and renewal.


• Develop and execute integrated PR, affiliate, GEO, and influencer strategies to achieve client KPIs.


• Pitch media, develop story angles, write press materials, build media lists, and drive account deliverables—not just review or delegate them.


• Manage day-to-day account work, ensuring timely, accurate execution to LaRue’s quality standards.


• Lead and coach Account Executives and Coordinators through feedback, collaboration, and hands-on example.


• Drive client retention and growth by monitoring account health, profitability, and opportunities to expand scope.


• Present results and actionable recommendations to client leadership; proactively address challenges and escalations.


• Upon request, support new-business strategy, proposals, and presentations in partnership with agency leadership.


• Execute and guide influencer and affiliate programs, including creator outreach and campaign coordination as it relates to PR goals.


• Contribute to agency processes and culture; travel or work occasional weekends for client events as needed.

Requirements

• 6+ years of PR agency experience, including 2+ years managing teams and client accounts.


• Proven success retaining and growing client relationships, with experience managing scopes, budgets, and retainers.


• A hands-on media relations background, including pitching journalists, securing coverage, and producing polished copy.


• Familiarity with affiliate marketing and commerce content a plus


• Strong leadership, strategic thinking, communication, and presentation skills.


• A proactive, collaborative, organized approach that thrives under shifting priorities.


• Proficiency with Muck Rack, Cision, Google Workspace, Microsoft Office, Canva, influencer platforms, Asana, HubSpot, or similar tools.

WE ARE AN AT-WILL, EQUAL OPPORTUNITY EMPLOYER