Digital Marketing Client Manager

The Digital Marketing Client Manager will work within our BankBound Digital Marketing team. You will be responsible for managing a portfolio of clients; overseeing search engine optimization (SEO), AI visibility, content marketing, email marketing automation, social media, and digital advertising strategies designed to improve online visibility, increase customer engagement, and grow new business.

This job is fully remote and full time, requiring 40 hours per week.

Requirements:

• Experience in an agency account management role.
• Experience in a customer service role.
• Experience in banking preferred.
• Experience with Google Analytics 4 and Google Tag Manager.
• Experience with Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and other online advertising platforms.
• Experience with email automation platforms preferred (e.g. HubSpot, ConstantContact).
• Experience with Claude and AI tools preferred.
• Eagerness to learn continually is a must.
• Passion for digital marketing.
• Excellent organizational skills and attention to detail.
• Ability to multi-task in a fast-paced environment.
• Ability to work independently and also within a team.
• Strong proficiency with Excel, Word, and PowerPoint.
• Creative problem solver.
• Excellent communication and presentation skills both written and verbal.
• Ability to hit deadlines.
• Ability to type at least 50+ words per minute.

Responsibilities:

• Complete training program consisting of guided learning, self-learning, online certifications, and assigned readings.
• Ongoing education of new digital marketing tactics and best practices.
• Communicating digital marketing strategy, progress, performance reporting, and new ideas directly with clients.
• Analyzing campaign and competitor data to provide actionable insights and strategic recommendations.
• Utilize Google Analytics 4, Tag Manager, and Search Console to effectively track and improve results.
• Oversee the implementation of SEO best practices on client websites and online properties.
• Research and manage content marketing campaigns (topic ideation, keyword research, competitive research, article outline creation, publishing and ongoing optimization of articles).
• Oversee all aspects of digital advertising campaigns across multiple ad networks.
• Oversee email marketing automation for financial institutions and other clients in highly regulated industries.
• Project management of web design and development projects.
• Conduct and present comprehensive online marketing audits as needed for prospective clients.
• Collaborate with other team members on improving internal processes and tactics.