Brand Sales Operations Lead

Universal Genève

Founded in 1894, Universal Genève is an iconic Swiss watchmaking Maison celebrated for its rich heritage and timeless, functional elegance. Known as the “Couturier de la Montre”, the Maison unites technical excellence with refined design, crafting timepieces with the same precision, creativity, and attention to detail as a couture creation.

Universal Genève lives between heritage classic and expressive modern, bringing together its rich heritage with a contemporary and expressive vision.

Today, Universal Genève has relaunched its heritage brand. Its revival is shaped by exceptional timepieces and a commitment to offering a client journey that is seamless, personal, and elevated.

At Universal Genève, every experience is crafted with intention. Every gesture, every interaction, every detail is tailored to the individual rather than the catalogue.

Position Summary:

The Universal Geneve Brand Sales Operations Lead for Universal Geneve US & Canada supports the successful commercial execution of Universal Geneve in North America by serving as the primary operational liaison between the Switzerland UG and cross-functional teams.

Reporting to the Universal Geneve Brand Manager, this role ensures seamless coordination of product availability, inventory management, sales support, merchandising, and operational initiatives across wholesale and retail channels.

Working closely with the Switzerland UG team, Sales Planning & Operations team, Regional Account Executives, Regional Managers, Logistics, Finance, Customer Service, Marketing, and Retail partners, the position helps coordinate & drive business performance through effective communication, accurate reporting, proactive inventory management, and operational excellence.

This role plays a critical part in supporting the successful launch and long-term growth of Universal Geneve in the North American market.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Sales Support & Commercial Operations

• Support wholesale and retail partners with product availability, pricing, product information and order inquiries.


• Prepare and process sales orders, replenishment proposals and returns.


• Collaborate with Regional Account Executives & Retail Regional Managers to maximize sales opportunities.


• Monitor open orders and ensure timely fulfillment.


• Support new product launches and seasonal collections.


• Execute pricing implementation across wholesale, retail, and eCommerce channels, ensuring accuracy and alignment with corporate pricing strategies.


• Support the execution of commercial initiatives developed by House of Brand Headquarters in Switzerland and local Brand Management, ensuring successful implementation across the U.S. and Canadian markets

Cross-Functional Coordination

• Serve as the operational point of contact between Brand Management, Sales Planning & Operations, Logistics, Finance, Marketing, Customer Service, and Retail teams.


• Coordinate the implementation of commercial initiatives developed by House of Brand Headquarters in Switzerland and local Brand Management, ensuring consistent execution across the U.S. and Canadian markets.


• Ensure timely communication of product availability, delivery timelines, assortment updates, and operational priorities.


• Facilitate information flow between departments to ensure alignment and execution.


• Identify operational bottlenecks and proactively coordinate solutions across teams.


• Support cross-functional project management for new initiatives.

Merchandising & Inventory Management

• Manage wholesale and eCommerce assortment planning, product allocation, and replenishment to ensure optimal product availability and support commercial objectives.


• Monitor eCommerce inventory levels and coordinate replenishment to support online sales performance.


• Analyze sell-through performance and inventory levels.


• Recommend stock transfers and replenishment strategies.


• Manage consignment and memo inventory.


• Coordinate product availability for launches.

Business Analysis & Reporting

• Prepare and distribute weekly and monthly sales, inventory, and stock performance reports.


• Analyze sales trends, sell-through, inventory performance, and product availability to support business decisions.


• Monitor KPIs and develop actionable insights to improve commercial performance.


• Assist with forecasting, assortment planning, and inventory optimization.


• Maintain accurate product and customer master data.

Process Improvement

• Identify opportunities to improve workflows.


• Standardize operational processes.


• Develop reporting tools.


• Support continuous improvement initiatives.

Customer & Partner Experience

• Build strong relationships with wholesale accounts.


• Deliver exceptional customer service.


• Support new retailer onboarding.


• Ensure a premium brand experience.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience

• Bachelor’s degree in business, Marketing or related field preferred.


• 2–5 years of experience in sales operations, merchandising, customer service, account coordination, or retail operations.


• Experience within luxury goods, watches, jewelry, fashion or premium consumer products preferred.

Technical Skills

• Advanced Excel


• ERP systems


• CRM (Salesforce a plus)


• Microsoft Office


• Strong analytical capabilities

Core Competencies

• Organization and attention to detail


• Analytical thinking


• Communication


• Cross-functional collaboration


• Customer focus


• Project coordination


• Adaptability


• Problem solving


• Ability to prioritize multiple initiatives in a fast-paced environment

Inclusive Benefits:

• Medical, Dental, and Vision benefits


• FSA & HSA


• Group life insurance and disability benefits


• Paid parental leave and adoption support


• Gym and Vision reimbursements


• Retirement Savings Plan (401k) with company match


• Paid Time Off


• Education Assistance


• Employee Assistance Program


• Commuter benefits


• Employee Discount


• Compensation: $65,000 - $80,000/annually plus bonus

Location: Four days’ onsite in our Wilton, CT and NYC offices. One day working from home.

Work Environment:

The employee works at the Wilton, CT headquarters, NYC office, and out of the Universal Geneve boutique. This is generally during the normal operating hours of 8:30am to 5:30pm and may occasionally work outside of these hours as needed. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit; use hands to hold, handle, or feel; reach with hands and arms; and talk and hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.