Marketing Lead

Director of Marketing

Company Description

Dormotech Medical Ltd. is a pioneering Digital Health company focused on revolutionizing sleep diagnostics. Our proprietary technology delivers user-friendly, multi-channel, personal sleep diagnostic tools that are compact, reusable, and designed for both adults and children. By integrating state-of-the-art digital solutions with clinical-grade performance, we are transforming how sleep disorders are identified and managed globally.

Position Overview

The Marketing Lead serves in a strategic and execution-focused role responsible for driving pipeline generation, provider adoption, and market expansion across the U.S. and global markets.

You will lead all marketing initiatives including demand generation, provider engagement, brand positioning, and sales enablement. This role requires a strong blend of strategic leadership, operational execution, and cross-functional collaboration to support Dormotech's commercial growth and market penetration.

Travel: Up to 20% (conferences, field engagement)

Key Responsibilities

• Own marketing's contribution to pipeline generation, revenue growth, and overall commercial performance.
• Execute multi-channel demand generation campaigns including digital, PR, social media, and paid advertising.
• Lead strategy and execution for conferences, webinars, and physician education initiatives.
• Drive measurable ROI from events including leads generated, demos conducted, and evaluations initiated.
• Partner closely with Sales to accelerate evaluation starts, deal progression, and conversion rates.
• Develop sales enablement tools including ROI models, reimbursement guides, and competitive positioning frameworks.
• Define and refine Dormotech's market positioning, messaging, and value proposition across all customer touchpoints.
• Oversee website strategy, SEO, and digital presence to support lead generation and brand visibility.
• Lead development of marketing collateral, case studies, and clinical content to support sales and customer engagement.
• Build and manage relationships with Key Opinion Leaders (KOLs), advisors, and clinical partners.
• Drive thought leadership through webinars, publications, and conference presentations.
• Develop and support clinical and reimbursement-focused marketing initiatives to address provider adoption barriers.
• Drive customer engagement, retention, and account expansion through targeted marketing programs.
• Own marketing KPIs, dashboards, and reporting, including funnel performance and ROI analysis.
• Ensure strong CRM integration and data-driven decision making across all marketing activities.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 7–10+ years of experience in healthcare, medical device, or diagnostics marketing.
• Proven track record of driving pipeline growth and measurable commercial impact.
• Experience marketing to physicians, healthcare providers, and health systems.
• Strong understanding of clinical workflows, reimbursement models, and provider decision-making.
• Excellent verbal and written communication skills with the ability to translate complex clinical concepts into clear messaging.
• Ability to operate both strategically and tactically in a fast-paced, high-growth environment.
• Experience working cross-functionally with Sales, Clinical, and Product teams.

Preferred Skills

• Previous experience working in a startup or early-stage medical device or SaaS company.
• Experience launching new products or entering new markets.
• Strong background in digital marketing, analytics, and marketing automation tools.
• Familiarity with CRM systems and marketing attribution models.
• Experience developing KOL networks and managing advisory boards.
• Strong project management and organizational skills.

Why Join Dormotech?

• Join a fast-growing, mission-driven team focused on innovation in digital sleep diagnostics.
• Play a key role in driving market adoption and commercial growth of a next-generation platform.
• Opportunity for growth, autonomy, and leadership within a high-impact role.

Make a meaningful impact in transforming how sleep disorders are diagnosed and managed globally.