Senior Director, Business Analytics

In this role within the Business Analytics team, you drive data-led consulting for clients, shaping analytics roadmaps and audience strategies to impact business outcomes. You collaborate with planning and investment peers to align analytics with client goals and agency objectives. You'll lead segmentation, measurement planning, and data-driven storytelling while mentoring the team and exploring new data sources and technologies. This role offers meaningful influence on client strategies and the adoption of innovative analytics solutions.

• Consult with clients to identify business problems and create actionable analytics roadmaps
• Lead consumer segmentation and audience identification processes
• Advise clients on audience strategy, measurement, and advanced analytics
• Share POVs on industry changes in data analytics (e.g., clean rooms, attention measurement)
• Lead the development and ongoing execution of measurement plans
• Translate complex analytics into actionable data stories for decision making
• Identify growth opportunities and adoption of new analytics technologies
• Provide ad hoc support to solve strategic marketing problems
• Lead and mentor direct reports, guiding career growth and skills expansion
• Collaborate with Planning and Investment teams on budget setting, media plan development, and optimization
• Recruit new talent
• Stay abreast of industry trends through research and training

• Industry knowledge in marketing analytics and data solutions (1st and 3rd party data, data lakes, data clean rooms)
• Experience in integrated marketing related to media and/or customer journey development (budgeting, revenue forecasting, ROI)
• Expertise in audience-based marketing and data-driven advertising
• Strong analytic skills, critical thinking, and ability to clarify strategic issues
• Proven leadership and impactful client relationship experience
• Excellent communication and presentation skills; ability to translate complex concepts into marketing programs
• Ability to train and coach colleagues; organized, detail-oriented, with project management skills
• University degree and 11+ years of data and analytics experience in advertising/consulting

• leadership
• communication
• problem-solving
• data-driven advertising
• audience-based marketing
• ROI development