Business Analytics Manager - Marketing & Customer Analytics

The PNC Financial Services Group Philadelphia, PA Open
The PNC Financial Services Group is looking for Business Analytics Manager - Marketing & Customer Analytics in Philadelphia, PA.
This local job opportunity with ID 3943059950 is live since 2026-11-04 20:21:56.
Overview

As a Business Analytics Manager, you will lead the setup and go-live readiness of the Marketing Communications Data Domain, defining the data universe and governance rules. You'll partner with marketing, product, technology, analytics, and risk teams to drive domain adoption and ensure data controls. This role emphasizes governance, metadata standards, and cross-functional delivery in a regulated environment. You will shape data governance practices that enable accurate, timely analytics and risk-aware decision making. Join a collaborative, inclusive culture focused on delivering customer-centric analytics at scale.

Compensation / Benefits
  • medical/dental/vision coverage
  • 401(k) with company match
  • life insurance
  • disability protection
  • educational assistance
  • wellness program
Responsibilities
  • Lead a team of analysts to achieve go-live readiness for the Marketing Communications Data Domain
  • Define and maintain the domain data universe, including scope, ownership, critical data elements, and standards
  • Establish governance rules for applications, systems of records, data usage, and related processes
  • Implement and maintain controls in partnership with Risk, Data Domain Management, and control owners
  • Drive metadata, documentation, issue management, and process consistency standards
  • Collaborate with Marketing, Product, Technology, Analytics, and Risk to align requirements and support adoption
  • Translate business and control requirements into clear plans, milestones, and stakeholder updates
  • Oversee governance operations, documentation, workflow management, and execution discipline
  • Manage BAU/ad-hoc data pipelines and transition to production within the Data Domain
Key requirements
  • 5+ years in data management, governance, data engineering, or related field
  • 3+ years of leadership experience with cross-functional delivery
  • Experience leading governance or data operating model initiatives in regulated environments
  • Strong knowledge of data governance, metadata, lineage, controls, issue management, and data quality
  • Experience with enterprise governance processes and domain-based data management concepts
  • Familiarity with Jira, Confluence, Archer, GitHub/Co-Pilot, Python, and SharePoint
  • Excellent communication, stakeholder management, and structured problem-solving skills
  • strong communication
  • stakeholder management
  • structured problem-solving
  • data governance
  • metadata and lineage
  • data quality practices
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Required Skills

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