Marketing Manager

Brand Marketing Manager

Washington Shoe Company - Location: Renton, WA, On-Site

Job Type: Full-time

Reports To: Creative Director

Salary: $70,000–$90,000 depending on experience

Position overview

Washington Shoe Company is looking for a strategic, hands-on marketer to own how our brands show up in the market. The brands are Western Chief, Chooka and Staheekum. You will set the marketing plan and calendar, and you will run the programs that bring our products to market: launches, packaging, influencers, PR, and events. You will partner closely with our Visual Content Creator, who brings the work to life visually.

What you'll own

• Strategy & calendar: Define marketing objectives with Designers. Build integrated plans across digital, social, influencer, PR, retail, and experiential channels. Owns the marketing calendar.
• Market insight & results: Run trend and competitive research. Monitor brand engagement and make recommendations based on findings.
• Brand stewardship: Act as guardian of brand consistency across digital, retail, packaging, and events. Own the brand guidelines for each brand and lead brand-evolution work.
• Product launches & PR: Coordinate launches from messaging to rollout, including PR outreach and press materials.
• Packaging & hangtag program: Lead packaging and hangtag strategy with Design and Production. That covers standards, the brief for each season, timelines, and final approvals.
• Influencers & partnerships: Own the influencer program: selection, agreements, briefs, budget, performance, and communication.
• Content strategy: Set the story for each season, including product stories and brief the Visual Content Creator.
• Events & sales support: Tradeshow planning, sales meeting setups, internal engagement events, branded promotional merchandise and retail support.

What we're looking for

• Experience: 5+ years in brand or product marketing, including at least 2 years leading integrated campaigns from plan to launch. Experience in footwear, apparel, or consumer products preferred.
• Education: Bachelor's degree in Marketing, Business, or Communications.
• Analytical mindset: Comfort with Google Analytics, social insights, and email platforms. Able to turn engagement data and trend research into clear, actionable recommendations.
• Creative direction: A keen eye for design and trends. Able to write clear creative briefs and give constructive feedback to designers and content creator.
• Project & event management: Highly organized and calendar-driven. Able to keep multiple seasons, launches, tradeshows, and sales meetings on schedule at the same time.
• Communication & collaboration: Builds strong working relationships with Design, Production, Sales, and Leadership. A clear writer and confident presenter, proficient in PowerPoint and Microsoft 365 and working knowledge of Adobe Creative Suite.
• AI curiosity: Interest in using AI tools to plan, research, analyze, and produce faster.
• Values: Alignment with WSC core values: lead with integrity, make tomorrow better, do more with less, and deliver smiles.
• Bonus: Experience in graphic design, creating print and digital assets that align with brand standards.

What we offer

• Medical and dental: eligible the first of the month after 90 days
• 401(k) with company match: eligible the first of the month after six months
• Paid time off and company holidays
• Paid volunteer hours
• Employee purchase credit and wholesale pricing on Western Chief, Chooka, and Staheekum
• Opportunity to make a visible impact in a stable, growing family business with strong values.