Principal Research Consultant

Senior Creative Research AuthorityiSpot helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, optimize media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. You are a recognized expert in advertising and creative research with 10+ years of experience designing, fielding, and interpreting survey-based creative testing, and a track record of leading creative research programs for major brands. As the senior creative research authority on our Solutions team, you will report to the Sr. Director, Solutions Engineer and partner with Sales, Customer Success, and Product to scope and design studies, interpret results, and help brands and agencies get the most from iSpot's Creative Assessment solutions, including pre-market ad testing and in-market benchmarking and competitive analysis.Responsibilities:Serve as the subject matter expert on iSpot's creative research methodology in client meetings, demos, RFPs, and procurement reviewsScope and design pre-market and custom creative studies, including questionnaire design, target definition, and success criteriaAnalyze and interpret creative testing results and deliver clear, actionable readouts to brand, agency, and insights stakeholdersDevelop custom research and reporting from iSpot's creative database, including category, competitive, campaign, and tentpole event analysesPartner with Account Executives and Customer Success to identify, position, and grow creative research opportunitiesProvide research input on proposals, scoping, and feasibilityCoordinate with internal teams and sample partners to deliver studies on time and to iSpot's quality standardsArticulate how iSpot's approach compares with alternative methodologies, including neuroscience, attention, and AI-based creative testingMonitor industry developments in survey methodology, sample quality, and synthetic data, and recommend how iSpot should respondCollaborate with Product, Data Science, and Marketing on methodology, new metrics, validation studies, and thought leadershipSupport enablement and internal teams on creative research best practicesQualifications and Education Requirements:Bachelor's degree in Marketing Research, Psychology, Statistics, or a related field; advanced degree a plus10+ years of quantitative consumer or advertising research experience, including 5+ years focused on ad, copy, or concept testingExperience leading creative research engagements, ideally at an ad testing or creative effectiveness provider, for large enterprise brands or major agenciesDeep expertise in survey design, sampling, weighting, and data quality best practicesStrong statistical foundation, including significance testing, sample size planning, and normative benchmarkingProven ability to translate research findings into clear recommendations for senior marketers and creative teamsExperience supporting the sales cycle, including client presentations, RFP responses, and proposal developmentAI Literacy - Experience using Large Language Models (LLMs) like Gemini or ChatGPT to accelerate research design, analysis, and reportingAbility to deliver high-quality analysis on tight timelines in a fast moving, entrepreneurial start-up environmentStrong collaboration skills to work effectively across Sales, Customer Success, Product, and Data SciencePreferred Skills:Experience with brand lift, sales lift, or marketing mix work and how creative diagnostics connect to business outcomesExperience with Hispanic or multicultural researchFamiliarity with TV and streaming advertising measurementExperience applying text analytics to open-ended verbatim responsesRecognized industry expertise, demonstrated through client advisory relationships, speaking, publishing, or industry association involvementTools You Will Use:iSpot Creative Assessment platformSurvey design and analytics toolsCRM Tools: Salesforce and HighspotZoom & ChorusGoogle Suite, including GeminiMicrosoft Office Suite, with a heavy emphasis on Excel and PowerPointTarget cash compensation range: $ 140,183 - $179,436 USD Annually (80/20 split)We are committed to providing competitive, market-informed compensation. The cash compensation above includes base salary, variable commission for employees in eligible roles, and annual bonus targets for eligible roles. In addition to cash compensation, all full time iSpotters are eligible to participate in iSpot's equity plan to receive stock options. Non-exempt roles will also be eligible for (pre-approved) overtime pay. Individual compensation packages are influenced by different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.For more information on total rewards package, go HEREHybrid & Flexible Workplace PolicyiSpot supports a hybrid and flexible workplace. Depending on location and work responsibilities, employees may be designated as full-time or part-time office-based or a fully remote employee. A hybrid work schedule indicates that you work in the office some days and work from home other days. The best hybrid workplaces allow for flexibility while also encouraging consistency.Those local or living in surrounding areas to one of our offices (Bellevue, WA or New York, NY) will work a hybrid schedule, coming into their local office 1-3 days a week. While those in a role, not office-based and located further away from our offices, will work a fully remote schedule. If you have questions regarding exact details of our hybrid & flexible workplace policy, please let your recruiter know and they will discuss with you further.#LI-HybridIf you don't feel you met every single requirement for the role, don't rule yourself out. Please apply anyway!iSpot is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, ethnicity, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please contact our HR team.California Residents applying for positions at iSpot can access our California Consumer Privacy Act here.