The primary function of this outside sales position is to sell multi-media advertising solutions to large local businesses with local or regional decision makers. Primary responsibility is to grow market share and revenue through a combination of new business development and growth from existing customer base while always keeping customer objectives top of mind.
The Account Executive, Key Accounts will work within the sales team to identify prospects; complete pre-call planning or client research; earn client appointments with decision makers; develop multi-media marketing campaigns; present creative solutions; and close business. Account Executives must have strong general business acumen with the ability to identify current and potential needs of customers; communicate audience based marketing solutions that meet customer needs and sell campaigns that fit criteria. Must be able to uncover and overcome objections regarding audience, price and value. They must be able to use data and strong listening skills to research and identify customer goals and objectives. This position must have a deep understanding of multi-media advertising platforms, especially digital, in an ever changing media landscape. It is critical this position develop and provide accurate forecasts while managing an existing list in addition to new business development. The role requires a proven track record of success in a goal oriented, highly accountable environment with the ability to drive constructive change and work effectively as a part of a team.
KEY RESULT AREAS include the following:
Sales - 80%
Able to react to change productively and handle other essential tasks as assigned. Maintain a positive and professional attitude and sense of team as Advertising department grows and changes.read more