Marketing Manager

NOT OPEN TO RELOCATION CANDIDATES

Title: Senior Manager, Marketing Planning and Strategy

Contract Length: 6/22-12/31 (Potential to extend)

Benefits: Medical, Dental, Vision, 401k

Location: Bentonville, AR (5 days onsite)

Required Skills & Experience

Proven experience developing and executing:

• Content strategy (messaging, creative frameworks aligned to business goals)

• Product and platform requirements (CMS or retail media platforms preferred)

• Cross-functional implementation plans (technology, operations, real estate)

• Measurement frameworks and test-and-learn agendas

• Go-to-market strategies for new products or capabilities

Ad policy development and governance=

• Experience working in cross-functional, matrixed environments with strong stakeholder management

• Background in retail media, digital marketing, content strategy, or advertising

Nice to Have Skills & Experience

• Experience in large-scale organizations (e.g., major retailers or tech-driven consumer platforms)

• Exposure to in-store retail media, DOOH, or omnichannel marketing ecosystems

• Familiarity with working alongside suppliers, agencies, and external partners

Job Description

We are seeking a Senior Manager, Marketing Planning & Strategy to lead the strategy, planning, and execution of a leading in-store Digital Out-of-Home (DOOH) network for a large retailer in the NWA area. This role will act as the business owner of in-store digital screen content, driving initiatives that run, optimize, and evolve the business.

This individual will operate at the intersection of marketing, product, technology, and operations—owning end-to-end execution from content strategy through installation, testing, and measurement. The ideal candidate is a strategic thinker, strong operator, and proactive problem solver who can navigate a large, cross-functional environment and drive impact.