Marketing & Social Media Specialist

Marketing & Social Media Specialist

The World Egg & Sperm Bank | Scottsdale, AZ

The World Egg & Sperm Bank (TWESB) is a globally recognized leader in donor egg and sperm services, helping individuals and couples around the world build the families they dream of.

With one in six people facing fertility challenges, our work has real, lasting impact, and we are looking for someone who can help us tell that story clearly, creatively, and responsibly.

We are seeking a creative, self-driven Marketing & Social Media Specialist to help develop and execute marketing strategies across local, national, and international markets. This role offers significant autonomy and visibility, with the opportunity to work closely with scientists, customer-facing teams, and engaged leadership.

This is a strong fit for someone who enjoys both creative content and strategic execution; someone who can write, design, organize, analyze, and help build scalable marketing systems in a healthcare-adjacent, regulated environment.

Key Responsibilities

• Develop, execute, and optimize digital and traditional marketing campaigns
• Create content for social media, email, website, campaigns, and service launches
• Manage and grow TWESB's social media presence while maintaining brand voice, compliance, and professionalism
• Review existing marketing collateral and identify opportunities for improvement
• Conduct market research, testing, and performance analysis to support strategy
• Assist with targeted marketing plans for key audiences
• Create monthly performance reports covering lead generation, content performance, website traffic, and related KPIs
• Document marketing workflows and recommend improvements for efficiency and scalability

Core Skills

• Strong writing and communication skills
• Creativity with strong attention to detail
• Organization and ability to manage multiple priorities
• Critical thinking and problem-solving ability
• Comfort working in a fast-paced, mission-driven environment
• Initiative, ownership, and willingness to collaborate across departments

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred, or equivalent professional experience
• Minimum 2 years of experience in digital and/or traditional marketing
• Experience with social media management, content creation, branding, campaign execution, and product or service launches
• Working knowledge of market research, surveys, analytics, CMS platforms, and CRM systems
• Proficiency with Microsoft Office, Adobe Creative Suite, WordPress or similar CMS
• Basic HTML/CSS knowledge preferred

Benefits

• TWESB offers a competitive compensation and benefits package. Benefits may include 401(k), health, dental, and vision insurance, paid vacation, and paid holidays, subject to employment status and eligibility.

Position Details

• Employment Type: Full-Time, minimum 40 hours/week, or Part-Time, minimum 20 hours/week, to be discussed at interview
• Schedule: Monday–Friday; occasional weekends as needed
• Location: Scottsdale, Arizona
• Work Arrangement: On-site required. Full-time candidates may be eligible for a hybrid schedule after initial onboarding, with a minimum of 3 days per week on-site.

This is an opportunity to take ownership of meaningful marketing work in a mission-driven field while helping modernize and grow the voice of an established international fertility company.