B2B Marketing Manager - Genspark for Business (US)

Genspark is revolutionizing how people access and interact with information through AI-powered search and productivity tools. Our Genspark for Business platform empowers teams and enterprises to harness cutting-edge AI technology for enhanced productivity, collaboration, and decision-making.

We're seeking an exceptional B2B Marketing Manager to drive brand awareness, demand generation, and top-of-funnel growth for Genspark for Business. This is a high-impact, hands-on role where you'll own the entire marketing strategy and execution across our self-serve Team Plan and Enterprise offerings. You'll be responsible for maximizing inbound leads, crafting compelling messaging for diverse business audiences, and establishing Genspark as the go-to AI productivity platform for organizations of all sizes.

• Develop and execute comprehensive B2B marketing strategies to maximize top-of-funnel acquisition for both Team Plan (self-serve) and Enterprise Plan
• Drive demand generation initiatives across product marketing, account-based marketing (ABM), performance marketing, and multi-channel campaigns
• Design and implement A/B testing frameworks to continuously optimize conversion rates and campaign performance
• Own and optimize the self-serve customer acquisition funnel, from awareness to sign-up

• Craft differentiated messaging and positioning for distinct segments: SMB, mid-market, and enterprise customers
• Translate complex AI product features into clear, compelling value propositions for business audiences
• Develop go-to-market strategies for new product releases in close collaboration with product and engineering teams
• Create marketing collateral, case studies, sales enablement materials, and thought leadership content

• Design and execute targeted ABM campaigns for mid-market and enterprise accounts
• Develop personalized content and outreach strategies for high-value prospect segments
• Collaborate with sales to align marketing efforts with pipeline goals and revenue targets

• Partner closely with the go-to-market team (sales, customer success, support) to align on messaging, lead quality, and conversion optimization
• Coordinate with the consumer marketing team to ensure brand consistency across individual and business offerings
• Work alongside the Head of Growth and growth team to maximize top-of-funnel efficiency and optimize the entire customer journey
• Engage with product and engineering teams to stay ahead of product roadmap and translate innovations into marketing opportunities

• Execute integrated marketing campaigns across digital channels (paid search, paid social, content marketing, SEO, email, webinars, events)
• Manage both online and offline marketing initiatives to drive brand awareness and lead generation
• Optimize marketing mix and budget allocation based on performance data and ROI

Your performance will be measured by:

• Top-of-funnel volumeNumber of qualified leads generated for Team Plan and Enterprise Plan
  
• Self-serve conversion ratesSign-ups, trial-to-paid conversion, and revenue growth for Team Plan
  
• Enterprise pipeline contributionMarketing-sourced opportunities and influence on enterprise deals
  
• Marketing-qualified lead (MQL) volume and qualityLead-to-opportunity conversion rates
  
• Brand awareness metricsWebsite traffic, engagement, and market perception
  
• Campaign performanceROI, CAC, and channel efficiency
  

• 5-8+ years of B2B marketing experience at high-growth SaaS/technology companies, ideally in the early stages (Series A through growth stage)
• Proven track record at successful product-led growth companies such as Zoom, Slack, Dropbox, Box, Notion, Figma, or similar during their formative years
• Demonstrated success driving both self-serve and enterprise marketing strategies with measurable business impact
• Experience managing the full marketing funnel from awareness to demand generation with clear, quantifiable results (provide specific metrics and outcomes in your application)
• Deep understanding of product marketing, ABM, performance marketing, and demand generation best practices

• Strategic thinker with hands-on execution abilityComfortable building strategies from scratch and rolling up your sleeves to execute
  
• Strong analytical skills with expertise in A/B testing, marketing analytics, and data-driven decision-making
• Ability to understand and communicate complex, technical AI/ML products to diverse business audiences
• Excellent copywriting and messaging skills with experience crafting compelling narratives for B2B buyers
• Proficiency with modern marketing tools and platforms (CRM, marketing automation, analytics, ABM platforms)
• Experience with multi-channel campaign management across digital and traditional channels

We're looking for someone who embodies:

• Ambitious & passionateDriven by impact and excited about building something transformative
  
• Scrappy & resourcefulThrives in fast-paced, ambiguous environments with limited resources
  
• Hands-on & execution-orientedRolls up sleeves and gets things done without waiting for perfect conditions
  
• Grit & resiliencePerseveres through challenges and iterates quickly based on feedback
  
• Fast & smartLearns quickly, adapts to change, and makes sound decisions under pressure
  
• Tireless & hardworkingBrings high energy and commitment to achieving ambitious goals
  
• Humble & collaborativeValues team success over individual recognition and works effectively across functions