Director, Business Analytics

In this role you will lead analytics initiatives to transform client challenges into actionable insights. You will work closely with planning, investment, and activation teams to shape budgets and media plans while driving measurement and optimization. You will mentor teams, develop consumer insights, and build narratives that translate data into strategic decisions. This role offers the opportunity to influence client outcomes at a leading marketing services agency and to shape analytics thinking across engagements. You will operate in a fast-paced, collaborative environment focused on tangible business impact.

• Develop deep understanding of client strategy, initiatives, and competitive position
• Ensure analytics deliver clear, actionable insights and compelling narratives
• Partner with Planning, Investment, and Activation on budget setting and budget/plan optimization
• Lead measurement plan development and execution
• Anticipate client needs and proactively develop solutions
• Ensure timely delivery of scheduled and ad hoc outputs
• Generate insights and narratives using advanced analytics techniques
• Lead, mentor, and train managers and ADs
• Contribute to consumer segmentation and audience identification/exploration
• Design tests to measure incremental media impact on outcomes
• Provide ad hoc support to solve strategic marketing problems
• Provide methodological support and coaching to direct reports and broader teams
• Coach and develop capabilities of direct reports; manage career growth
• Oversee annual budget planning with Planning and Investment

• Industry knowledge in marketing analytics, data solutions, data lakes, data clean rooms, data aggregation
• Experience in integrated marketing related to media and customer journey development, including budgeting and ROI
• Expertise in audience-based marketing and data-driven advertising
• Analytic problem-solving, strategic clarification, and issue resolution
• Proven leadership and client relationship experience
• Strong communication and presentation skills; ability to translate solutions into programs
• Ability to train and coach colleagues; organized, detail-oriented, and skilled in business writing, presenting, analysis, and project management
• University degree and 7+ years of data and analytics experience in advertising/consulting
• Knowledge of agency-side media planning and execution is desirable

• leadership
• communication
• problem-solving
• marketing analytics
• 1st and 3rd party data
• data lakes