Director, Business Planning & Operations

In this role you will shape Visa's Marketing strategy for the U.S. and Canada, aligning cross-functional teams to 2030 growth goals. You will lead key strategic workstreams, synthesize market and customer insights, and enable leadership with data-driven narratives. You'll scale frameworks and processes to support high-impact decisions and drive brand and business growth. The role offers scope to influence how Visa positions itself across consumer and B2B payments while advancing AI-enabled initiatives. This is a senior, cross-functional role with a strong emphasis on executive communication and performance measurement.

• Medical, Dental, Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program

• Develop and refine marketing strategy aligned to the 2030 plan for the U.S. & Canada
• Own and manage key strategic initiatives and workstreams (e.g., consumer & B2B marketing strategy, leadership forums)
• Provide data and insights to marketing leadership to meet business and brand objectives
• Scale frameworks, tools, and processes to support growth imperatives across Marketing
• Define and monitor OKRs/KPIs for marketing initiatives and drive corrective actions
• Lead the learning agenda with Insights and Analytics to improve Visa's Brand leadership
• Advance AI use cases in NAM, set guardrails and pilot within approved tools
• Prepare concise, executive-ready updates highlighting impacts, risks, and asks

• 10+ years of experience with a Bachelor's Degree (or equivalent)
• Strong command of financial, market and consumer data with ability to distill complex issues
• Excellent analytical skills and experience with multi-source data
• Experience in business strategy and business operations
• Strong executive communication and presentation skills
• Excellent project and program management for cross-functional initiatives

• high emotional intelligence (EQ) and IQ
• ability to engage, influence, and inspire across senior stakeholders
• collaborative, fast learner, and adaptable
• data analysis
• market intelligence
• customer insights / VOC