Business Development Representative - Natural Products

Job Description

The Business Development Representative is an entry-level sales role focused on building and qualifying the sales pipeline for our events. As the first point of contact for prospective clients, this position offers exceptional growth opportunities, mentorship, and support to drive revenue generation.

Key Responsibilities

Lead Generation & Qualification

• Conduct cold calls and email campaigns to generate leads.
• Qualify inbound leads from marketing, website inquiries, and trade shows.
• Research business opportunities and schedule discovery meetings.
• Maintain accurate lead data in Salesforce CRM.

Database Management & Research

• Update and manage client and prospect contact information.
• Research company profiles and decision-makers.
• Ensure data accuracy and create targeted prospect lists.
• Track and report lead performance metrics.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.

Sales Support & Customer Service

• Follow up on payments and resolve issues with Finance.
• Address customer inquiries and escalate complex cases.
• Support sales managers with research and proposals.

Pipeline Development & Nurturing

• Build relationships with early-stage prospects.
• Conduct introductory calls and qualify opportunities.
• Transition leads to sales reps and maintain follow-up schedules.
• Collaborate with marketing to improve campaigns.

Performance Expectations

• Daily call and email targets
• Weekly lead generation quotas
• Monthly/quarterly sales targets
• Marketing qualified lead (MQL) conversion rates
• Timely follow-up on all marketing qualified leads within established SLA timeframes