Marketing - Digital Marketing Assistant

Job Description/Responsibilities:

– Design the digital marketing strategy for campaigns, including target audiences, communication channels, sequence of impacts, and timing.

– Define campaign logic (what message, when, and to whom) and establish success criteria, KPIs, and expected reporting prior to launch.

– Translate marketing strategy into functional campaign logic executable in Adobe.

– Ensure consistency across message, channel, segmentation, and timing throughout the campaign lifecycle.

– Validate all functional dependencies required for campaign execution, including audiences, rules, triggers, content availability, and tracking.

– Configure and activate campaigns, audiences, rules, and journeys within Adobe platforms.

– Own and execute the campaign go-live, ensuring quality, accuracy, and readiness.

– Ensure alignment and preparedness across all stakeholders involved in the campaign.

– Monitor campaign performance against defined success criteria, ensuring traceability, control, and quality standards.

– Analyze results, produce campaign reporting, and derive actionable insights from performance data.

– Propose and implement continuous optimizations and contribute to the evolution of digital campaign best practices.

– Perform other duties as assigned or requested by the immediate supervisor.

Must-Have Requirements:

• Experience in digital marketing, campaign management, CRM, or marketing automation
• 5 years of industry experience, at least 3 years of Adobe experience
• Proven hands-on experience with Adobe platforms, including Adobe Experience Platform and Adobe Journey Optimizer
• Must be fluent in at least 2 out of these 3 languages (Spanish, Portuguese, English)
• Must be creative, proactive and ability to multi-task in fast-paced, dynamic environment
• Specific hands-on expertise in Adobe Marketo is required
• Experience working in cross-functional environments involving marketing, technology, analytics, and compliance
• Experience within regulated industries (financial services preferred)
• Must be creative, proactive, and ability to multitask in fast-paced, dynamic environment