GTM & Growth Associate -IT Services & AI Products

Experience: 1-2 Years

Role Overview: We are seeking a GTM & Growth Manager to drive go-to-market execution, demand generation, and pipeline creation across AI products and IT services (staffing & consulting). This role will act as the Pipeline Owner, working closely with the Business Development (Sales) team to ensure a strong flow of qualified opportunities and effective product positioning in the market.

Key Responsibilities:

• Go-To-Market Execution (Products + Services)
• Develop and execute GTM strategies for: AI/SaaS products (NovaSynq, NovaBotX, NovaMatch) IT staffing and consulting services
• Define target industries, accounts, and buyer personas
• Ensure clear and consistent market positioning and messaging
• Demand Generation & Campaigns
• Plan and execute: LinkedIn outreach and campaigns
• Email marketing and outbound initiatives
• Event/webinar-based lead generation
• Drive top-of-funnel and mid-funnel pipeline (P5 → P3)
• Continuously optimize campaigns for engagement and conversion
• Pipeline Generation & Qualification
• Generate qualified leads and opportunities for BD team
• Perform initial qualification and ensure fitment with offerings
• Maintain and track pipeline across stages (P5 → P3)
• Ensure smooth handoff of sales-ready leads to BD (P3 → P2)
• Product Marketing & Positioning (Strong Focus)
• Develop value propositions, messaging, and positioning for products
• Create and refine: Pitch decks Product narratives Case studies
• Support product demos and early-stage client conversations
• RFP / RFQ / SOW Support & Market Intelligence
• Identify and support screening of RFP/RFQ/SOW opportunities
• Provide inputs for: Market research Competitive positioning Proposal content (especially product/service narratives)
• Support BD and internal teams during bid preparation
• Sales Enablement & Collaboration
• Work closely with BD team to: Align messaging and campaigns Support deal pursuits
• Enable BD with: Campaign insights Lead intelligence Presentation materials

Required Skills & Experience:

• 1+ years in GTM / Product Marketing / Demand Generation
• Strong experience with: B2B lead generation and campaign execution LinkedIn outreach and digital marketing
• Exposure to: AI/SaaS/enterprise product marketing IT services (staffing or consulting)
• Basic understanding of RFP/RFQ/SOW processes
• Strong communication and storytelling skills

Key Performance Indicators (KPIs): Number of qualified leads generated (P4/P3) Pipeline contribution to BD (conversion support) Campaign performance (engagement, conversion rates) Product visibility and positioning effectiveness