Group Director, Business Analytics

In this role you drive analytics-led client outcomes within the Business Analytics team, shaping measurement plans, audience strategy, and data-informed marketing programs. You partner with planning and investment teams to deliver measurable business impact and guide clients on new data solutions and analytics advancements. You will mentor colleagues, lead cross-functional initiatives, and stay ahead of industry trends to innovate at scale. This is an opportunity to influence client strategies and adopt cutting-edge analytics to grow brands.

• Consult with clients to identify problems and create analytics roadmaps with measurable impact
• Lead consumer segmentation and audience identification
• Advise client leads on audience strategy, measurement, and advanced analytics
• Share POVs on data and analytics industry changes and new solutions
• Lead and evolve the measurement plan based on learnings
• Translate complex analytics into actionable data stories for decision making
• Identify growth opportunities at brand and portfolio level and promote new analytics technologies
• Assess the impact of new data sources and technologies on marketing

• Industry knowledge in marketing analytics and data solutions (1st/3rd party data, data lakes, data clean rooms, aggregated and user-level data)
• Experience in integrated marketing related to media and customer journey development including budgeting, revenue forecasting, ROI
• Expertise in audience-based marketing and data-driven advertising
• Analytic solution development, critical thinking, and issue clarification
• Problem-solving to drive issues to resolution
• Proven leadership and strong client relationships
• Stellar communication and presentation skills with ability to translate solutions into marketing programs
• Ability to train and coach colleagues; organized, detail-oriented, project management skills

• strong communication
• leadership
• client relationship management
• marketing analytics
• data lakes
• data clean rooms