Senior Manager, B2B Growth Marketing

Title: Senior Manager, B2B Growth Marketing

Department: Marketing

Reports To: Director of Marketing & Communications

Supervisory Position: No

FLSA Status: Exempt

Employment Type: Full-Time

Location: Hybrid (3 days/week in Lawrence, MA)

Are You Ready to Make an Immediate Impact?

Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role and is responsible for the day-to-day oversight and operations of the business applications stack. You are the in-house expert, responsible for architecting, implementing and managing processes and systems, often times bridging newly acquired assets and existing practices. You are able to handle multiple tasks in a dynamic environment, developing processes and implementing systems from scratch. Each business application will generate world-class reports that drive world-class results. You are hands-on and detail-oriented, as you will interact with various departments and external groups to achieve shared objectives. Empowering this growing organization through next generation technology.

Our work is guided by our educational approach, Sustainable Education, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We're in what we like to call the science of children. Everything we do is rooted in research about how young minds grow-how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow.

• B2B Go-to-Market Strategy: Define how we take our employer offering to market-shaping personas, messaging, go-to-market strategy, and growth execution in close partnership with Sales, leadership, and external agencies.

• Strategic Marketing. Building our B2B marketing strategy and tactics from the ground up. This is a senior individual contributor role for a strategic marketer who thrives in ambiguity and is comfortable operating at the intersection of positioning, demand generation, and revenue impact.

What you'll do:

B2B Strategy, Positioning & Personas

• Define and refine employer personas and buying committees (e.g., HR, Benefits, Total Rewards, Real Estate, Finance).
• Own B2B positioning and messaging across employer segments, industries, and solutions.
• Translate complex, services-based offerings into clear, outcome-driven value propositions for employers.
• Partner with Sales to align messaging to real buyer objections, decision criteria, and deal realities.

Go-to-Market & Employer Marketing

• Lead B2B go-to-market strategy for new and evolving employer solutions.
• Own the development of all B2B-facing marketing assets, including:
• Employer pitch decks and sales presentations
• One-pagers, sell sheets, and case studies

• Employer landing pages and conversion paths

• Ensure all B2B materials are sales-ready, consistent, and continuously improved based on feedback.

B2B Growth Marketing & Demand Generation

• Own B2B growth marketing strategy, including demand generation and experimentation.
• Partner with agencies to plan, launch, and optimize paid campaigns across channels such as LinkedIn, search, and retargeting.
• Lead a test-and-learn approach to:
• Audience targeting
• Messaging and creative

• Offers and conversion paths

• Focus on quality of pipeline, learning velocity, and sales impact-not just lead volume.

Sales & Cross-Functional Partnership

• Support employer pitches, RFPs, and strategic opportunities with tailored marketing materials and insights.
• Bring market feedback and performance insights back into messaging, positioning, and GTM strategy.

Broader Marketing Support

• Contribute to select strategic marketing initiatives across the organization, particularly those requiring:
• Advanced positioning and messaging
• New audience or service launches

• Go-to-market planning

• Act as a senior strategic partner within the marketing team, raising the bar on clarity and execution.

What Success Looks Like

• Clear, differentiated employer personas and B2B positioning.
• Sales teams equipped with strong, usable, and effective employer-facing materials.
• A functioning B2B growth engine with clear insights into what industries, messages, and channels perform best.
• High-quality employer pipeline that supports revenue growth and long-term scalability.
• Strong cross-functional trust between Marketing, Sales, and leadership.

Required & Preferred Qualifications:

• 7-10+ years of experience in B2B marketing, growth marketing, or go-to-market roles.
• Experience owning or building a B2B marketing motion end to end (ideally in services, complex offerings, or multi-stakeholder sales).
• Strong background in positioning, messaging, and demand generation.
• Comfort working closely with Sales and leadership on revenue-aligned goals.
• Experience managing agencies and external partners with confidence and clarity.
• Analytical, curious, and comfortable operating without a playbook.
• Excellent communicator who can simplify complexity and influence across teams.
• This is a rare opportunity to build a B2B growth function from the ground up inside an organization with a meaningful mission, strong leadership buy-in, and real market demand. You'll have ownership, visibility, and the chance to shape how a new growth engine comes to life.

Work Environment & Physical Requirements:

• Lift or move items up to 25 lbs.

• Work in environments where children, families, and staff are present.

• Travel locally up to 25% of the time

• Health benefits are available upon start date.
• Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
• Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
• Comprehensive benefits package, including health, dental, vision, and pet insurance.
• 401k with company match.
• Tuition reimbursement.
• Career advancement and coaching.
• Additional Paid Time off and Holidays.
• Referral Program.
• #LI-HYBRID

$100,000 - $110,000 a year

Legal Notice

We are an equal opportunity employer and value a workplace where everyone feels welcome. Employment here is offered on an at-will basis, meaning either the employee or the company may end the relationship at any time, with or without cause or notice, consistent with applicable state and federal laws.

We're Growing! Babilou Family US is a subsidiary of Babilou Family, a global network of 1,200 early education and child care centers operating as Little Sprouts LLC, Building Blocks Early Learning Centers, and Heartworks Early Education. We provide award-winning early education and child care across 41 New England schools. Through the experience and talents of over 1,000 early education professionals and in partnership with nearly 4,500 families, we are on a meaningful journey to create optimal learning spaces where children ages 0-5 can learn, grow, and thrive.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.