Manager Business Analytics

In this role you will lead analytics for Paid Retargeting and Winback programs, transforming data into strategic insights that drive revenue growth. You will bridge marketing, technology, and data science to inform investments and optimize campaigns. You'll explore AI-enabled workflows and modern tools to accelerate reporting and exploration. Collaborating across Marketing, Technology, and external vendors, you shape measurement and analytics that support growth at scale.

• Comprehensive health, dental, and vision insurance
• Flex Time Off (FTO) and flexible remote/hybrid options
• Inclusive culture with innovation and risk-taking
• Volunteer opportunities and DEI celebrations
• Opportunity for bonus/commission, stock options, paid time off, medical/dental/vision and life insurance

• Lead analytics for Paid Retargeting and Winback programs, defining measurement strategy and performance optimization
• Synthesize multi-channel data into executive dashboards and actionable storytelling
• Link data to business models to identify growth opportunities in customer lifecycle
• Collaborate with Marketing, Data Engineering, Tech, and external platforms to improve attribution and data architecture
• Experiment with AI tools and automated analytics workflows in daily reporting and research

• BA/BS in a quantitative field
• 4+ years in business analytics, marketing analytics, or data-driven strategy in ecommerce/digital retail/DC environments
• Strong statistical foundation with hands-on A/B testing, attribution methods, and MMM/MTA modeling
• Advanced SQL for data manipulation and modeling
• Experience with Tableau or Looker/Power BI for interactive visuals
• Expert-level Excel or Google Sheets proficiency
• AdTech/Digital Paid Media background a plus
• Strong communication and cross-functional collaboration skills

• Collaborative attitude
• Strong communication skills
• Strategic thinking
• SQL
• A/B testing
• Attribution methods (MMM/MTA)