Product Marketing Manager

Overview

We're seeking a Product Marketing Manager with a strong understanding of retail and in-store customer behavior. This role focuses on clearly positioning products, leading launches, and translating features into simple, compelling messages that resonate at the point of purchase.

Responsibilities

• Develop product positioning and messaging grounded in real customer insights
• Lead product and feature launches across marketing and sales channels
• Translate product features into clear, customer-focused benefits
• Partner with Product, Sales, Merchandising, and Creative teams
• Create sales enablement and in-store marketing materials
• Gather feedback from retail environments to refine messaging

Preferred Experience

• Background in retail, in-store marketing, merchandising, or customer-facing roles
• Strong communication and storytelling skills
• Experience supporting cross-functional launches