Product Marketing Manager

SUMMARY

We are seeking a dynamic Marketing Product Manager to oversee a portfolio of products and ensure strategic alignment with company objectives. Reporting to the Marketing Director, this role is responsible for product launches, market planning, brand messaging, and sales strategy development. The Product Manager will play a key role in developing marketing campaigns, collaborating with key opinion leaders (KOLs), managing advisory boards, and supporting the salesforce through training and analytical insights. This position requires close collaboration with internal and external stakeholders to drive product performance and market success.

RESPONSIBILITIES

• Develop and execute healthcare professional marketing strategies.
• Lead new product planning and launch initiatives.
• Conduct market analysis to support strategic decision-making and actionable recommendations.
• Design and implement promotional and non-promotional marketing materials.
• Act as the primary liaison for marketing agencies.
• Plan and manage industry conferences and events.
• Cultivate and maintain relationships with key opinion leaders (KOLs).
• Organize and execute speaker programs and advisory boards.
• Oversee salesforce training to ensure effective product positioning.
• Collaborate cross-functionally with sales, market access, medical affairs, regulatory, and commercial operations teams.
• Conduct competitive intelligence gathering and customer insight analysis to refine marketing strategies.

QUALIFICATIONS

• Strong expertise in product marketing within pharma or medical devices.
• Deep understanding of market dynamics, data analytics, and competitive intelligence.
• Demonstrated success in strategic and operational marketing initiatives.
• Excellent problem-solving skills and project management experience.
• Ability to manage timelines, prioritize tasks, and meet deadlines.
• Effective collaborator with outstanding interpersonal and stakeholder engagement skills.
• Strong capabilities in developing presentations, data analysis, and storytelling.
• Advanced negotiation and influencing skills.
• Exceptional written and verbal communication abilities.
• Entrepreneurial mindset with a proactive approach to challenges.
• High proficiency in Excel and PowerPoint preferred.
• Bachelor's degree required (MBA or advanced degree preferred).
• 5+ years of marketing experience with at least 2 years in wound care, therapeutic skincare, medical devices, surgical products, or pharmaceuticals.
• In-depth knowledge of FDA regulations and PhRMA guidelines.
• Proven experience in product launches.