Associate Director, Business Analytics

In this role you will lead analytics initiatives within the Business Analytics team to support client objectives. You'll translate complex data into clear, actionable insights and compelling narratives that inform strategy and media decisions. You will guide measurement plans, ensure timely deliverables, and mentor analysts. You'll work closely with cross-functional teams to drive consumer insights, segmentation, and tests that quantify media impact. This is a client-facing, leadership-focused role that shapes analytical approaches across campaigns and budgets.

• Develop deep understanding of client strategic issues, initiatives and competitive position
• Translate analytics into clear, actionable insights and narratives using advanced techniques
• Lead measurement plan development and execution
• Ensure timely delivery of all scheduled and ad hoc deliverables
• Present reports and POVs to clients via calls and in-person meetings
• Contribute to consumer segmentation and audience identification/exploration
• Design tests to measure incremental media impact on business outcomes
• Mentor and train analysts and managers; manage cross-functional day-to-day priorities

• Industry knowledge in marketing analytics and data
• Experience in integrated marketing related to media and customer journey development including budgeting, revenue forecasting, ROI
• Knowledge of audience-based marketing and data-driven advertising
• Analytical problem-solving and ability to clarify strategic and operational issues
• Proven leadership and client relationship experience
• Strong communication and presentation skills, with ability to translate complex solutions into marketing programs
• Ability to train/coaching colleagues and manage projects with scope, budgeting, timing
• Comfort working in ambiguous situations
• University degree and 5-7 years of data and analytics experience in advertising/management consulting/marketing/digital consulting

• leadership
• clear communication
• critical thinking
• marketing analytics
• integrated marketing with media budgeting and ROI
• audience-based marketing