Head of Small Business Card Customer Growth, Senior Vice President (Hybrid)

In this role, you will lead the growth agenda for Citi's small business credit card segment, turning market insights into a prioritized roadmap of capabilities, offers, and pricing. You will partner across sales, risk, and product to deliver measurable growth while balancing responsible credit and financial outcomes. The role involves shaping competitive positioning, optimizing marketing and touchpoints, and driving cross-sell opportunities across cross-functional teams. This is a high-impact leadership position at the Rewards & Loyalty organization, focused on scalable, customer-centered growth for a strategic portfolio.

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off (vacation)
• paid holidays

• Lead the growth strategy for the small business credit card segment and translate opportunities into a prioritized roadmap
• Define and monitor KPIs to track performance and ensure growth targets are met
• Analyze competitive landscape to sharpen positioning and differentiation
• Partner with Risk and Pricing to balance growth with sound credit outcomes
• Optimize marketing channels and customer touchpoints to drive engagement and cross-sell
• Track customer experience signals and implement improvements to support growth
• Build and lead senior stakeholder relationships across Product, Marketing, Operations, and partners
• Ensure regulatory compliance and internal controls are embedded in growth activities

• 10+ years related product sales experience
• Extensive experience in the small business banking segment
• Deep knowledge of consumer/small business banking products and competitive landscape
• Clear and confident communicator; able to align diverse teams
• Experience developing and executing growth strategies across multi-product environments
• Experience managing senior stakeholders and partner organizations
• Solid knowledge of banking operations, credit products, and cross-sell dynamics
• Ability to translate market and competitive intelligence into actionable decisions

• communication
• stakeholder management
• leadership
• market insights and competitive analysis
• KPI definition and tracking
• growth strategy execution