Senior Director, Marketing Intelligence & Decision Science

As Senior Director of Marketing Intelligence & Decision Science, you will elevate Freshworks' marketing measurement, insights, and predictive capabilities to guide faster, smarter go-to-market decisions. You'll modernize frameworks, build scalable data and insight infrastructure, and expand AI-driven analytics across marketing and GTM. You'll partner across Marketing, Sales, Finance, RevOps, and Data/IT to shape the future of GTM intelligence and performance management. This role blends strategic leadership with hands-on execution to drive measurable growth and operational excellence.

• inclusive workplace
• opportunities to lead at senior level
• competitive base salary
• bonus/equity may be available
• growth and development opportunities
• flexible thinking and collaboration

• Own the Marketing performance measurement framework across pipeline, bookings, funnel conversion, efficiency, and revenue contribution
• Lead executive-level reporting, insights, and storytelling for reviews and strategic planning
• Translate performance trends into actionable recommendations highlighting risks and opportunities
• Establish proactive performance monitoring and early warning systems
• Drive KPI standardization and governance across GTM
• Build and scale advanced analytics including predictive modeling, forecasting, segmentation, and attribution
• Partner with GTM leadership to optimize investment and funnel performance
• Advance AI/machine learning applications in marketing intelligence and measurement frameworks
• Establish scalable experimentation and measurement processes to improve decision-making
• Drive adoption of data science and AI in practical, business contexts
• Partner with IT/Data Engineering/RevOps to evolve data architecture and trusted data foundations
• Define business logic and semantic layers powering executive reporting
• Improve data quality and accessibility across Marketing and GTM reporting
• Shape future intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms
• Modernize operating rhythms (WBR/MBR/QBR) to improve visibility and accountability
• Automate reporting and reduce fragmented data workflows
• Build scalable frameworks balancing agility and rigor
• Lead a high-performing analytics/decision science team
• Foster curiosity, accountability, and cross-functional partnership

• 12+ years in Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, BI, or related fields in B2B SaaS or enterprise tech environments
• Proven track record leading and modernizing analytics, intelligence, or performance measurement teams
• Experience building scalable measurement frameworks, forecasting, attribution, experimentation, and executive reporting
• Ability to translate complex performance data into clear executive insights and action plans
• Strong understanding of GTM/marketing data ecosystems (CRM, MAP, BI, CDP, data warehouse, AI platforms)
• Experience partnering with Marketing, Sales, Finance, RevOps, IT, and Data Engineering to build trusted data foundations
• Familiarity with advanced analytics, predictive modeling, segmentation, funnel optimization, and AI-enabled workflows
• Strong systems-thinking to connect strategy, data, tech, and business outcomes
• Builder mentality; comfortable with ambiguity and leading through change
• Exceptional executive communication and storytelling to influence senior stakeholders
• Solid SaaS/tech revenue model understanding and GTM performance drivers
• Bachelor's degree required; MBA preferred

• executive communication
• strategic partnership
• curiosity
• predictive modeling
• forecasting
• segmentation