Sales Marketing Manager

Job purpose

The Sales and Marketing Manager is accountable for driving company revenue through ownership of Sales and leadership of Marketing while actively performing as a working Sales Manager. Using EOS principles, this role Leads, Manages, and Holds Accountable a growing team; builds strong market presence and brand credibility; and partners closely with Operations to ensure seamless delivery of the company's core product—people.

Core Accountabilities

• Lead, Manage, and Hold Accountable the Sales function and Marketing resources.
• Own total revenue results from new and existing clients.
• Build and execute effective sales and marketing strategies that support growth.
• Ensure accurate forecasting, pipeline health, and capacity alignment with Operations.
• Strengthen brand presence through strategic networking, outreach, and market engagement.

Duties and Responsibilities

Team Leadership

• Serve on Leadership Team to develop and execute a strategic plan for the sales and marketing departments.
• Lead, manage, and develop existing teams of Direct Reports: Sales and Marketing.
• Coach, develop, and manage performance of team members in alignment with EOS tools to include setting expectations, metrics, and accountability.

Sales Leadership & Execution

• Actively sell in an outside sales environment across B2B markets in conjunction with the sales team.
• Ensure sales team maintains consistent contact with all accounts within their territory.
• Hold sales team accountable for meeting established levels of sales and profitability with new and existing clients while maintaining accurate, up-to-date records.
• Ensure sales team researches prospects and develops a perpetual pipeline of qualified opportunities.
• Monitor industry trends, market conditions, and competitive activity; respond in ways favorable to the company and keep leadership informed.
• Assist in the development and implementation of new sales processes, policies, and procedures.

Marketing & Branding Leadership

• Provide hands-on leadership in existing and developing marketing efforts.
• Maintain final accountability for marketing strategy and execution.
• Manage external vendors and agencies and coordinate with outside marketing resources.
• Support and evolve marketing channels, including digital outreach, events, strategic partnerships, and employer brand initiatives as defined.
• Maintain an active and effective social media presence across all key platforms.
• Ensure consistent brand messaging and professional representation in all marketing activities, including social media management.
• Create content that supports sales, recruiting, community engagement, and company branding.

Liaison to Operations

• Partner closely with the Operations Team Lead to ensure Sales and Operations work hand-in-hand.
• Ensure seamless engagement of clients between Sales and Operations.
• Collaborate to improve forecasting of client needs to align available workforce pools with jobs.
• Align sales commitments with operational capability, recognizing that the company's product is people.

Professional Engagement

• Maintain membership and active participation in professional associations relevant to the business.
• Travel regularly throughout South Carolina.
• Perform other duties as assigned in support of company growth and EOS objectives.

Qualifications

• Bachelor's degree with at least 3 years of experience in Sales leadership and Marketing exposure, or 7+ years of equivalent experience in Sales leadership and Marketing without a degree.
• Proven success carrying personal and team quotas in an outside sales environment.
• Strong working knowledge of both Sales and Marketing disciplines.
• Experience leading and developing teams.
• Industry experience in staffing or employment services is helpful but not required.
• EOS familiarity is helpful but not required.
• Strong customer relationship management proficiency and comfort with sales metrics and reporting.
• Excellent oral and written communication skills.
• A valid driver's license is required, and only the most minor violations are acceptable.

Working conditions

This role operates in an office and field-based environment and requires regular client visits (some may not be climate controlled), networking events, and some travel. Non-standard hours may be required to meet business and client needs.

Physical requirements

• Driving, walking, climbing stairs, and frequently getting in and out of your vehicle.
• Touring client facilities (some not client-controlled), where applicable, may require steel-toe shoes and other safety gear.
• Time in the field while still maintaining information entry into database.
• Travel to branches, clients, meetings, and other business-related events.
• May require some lifting up to 50 pounds.

Direct reports

Sales and Marketing Team Members