Paid Social Director

The Creative Group HOUSTON, TX Live
The Creative Group is looking for Paid Social Director in HOUSTON, TX. This local job opportunity with ID 52938372 is live since 10/19/2019.
Do you love all things Social Media? We are looking for a passionate Paid Social Director with a background in the buying, executing, and subsequent evaluation of social-based media strategies. Key Skills Previous experience in paid social ad placement (Facebook, Instagram, Twitter, Pinterest, Google Adwords, etc.) is required, preferably in an agency. Previous experience with ecommerce clients is a plus. Mentor and provide best practices to support account teams and junior Paid Social Specialist Experience in digital media strategy, execution, and evaluation Conversion analysis- E-commerce, social, website, email marketing Google Analytics, AdWords, Demand-side platforms Degreed with 5+ years in digital media Managing budgets, targets, and AB testing plans Translating client goals and objectives into digital strategy and execution Ad copy creation and understanding of social creative best practices Lead client communication on paid social campaigns and deliverables Identify opportunities for strategic AB testing and continual optimization within client accounts Own insightsrecommendations for digital client campaigns based on key metrics, with a deep understanding of Excel, Google Analytics and nuances of platform reportingPaid Media, Optimize Paid Search, Paid Search, Paid Search Campaigns, Google AdWords, Google Analytics, Google Tag Manager, GWT - Google Web Toolkit, Programmatic Buying, Digital Media Campaigns read more

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