TikTok Shop - Product Operations Manager, Seller Business Tools

In this role, you will lead product operations for TikTok Shop merchant growth tools, shaping go-to-market plans and feature adoption. You will work closely with Product, Engineering, and Strategy to translate merchant insights into actionable improvements. You'll analyze market data and feedback to identify growth opportunities across promotions, CRM, and storefront design. This is a cross-functional position focused on scaling merchant success in the US, including cross-border considerations and education enablement for merchants.

• Own product operations for merchant growth tool modules (promotion tools, CRM tools, store design/customization) including go-to-market execution and adoption growth
• Develop operational strategies based on U.S. market insights and data analysis
• Analyze merchant feedback to identify product issues and growth opportunities; collaborate with Product, Engineering, and Strategy to drive iteration
• Understand U.S. e-commerce merchant needs and pain points, especially in cross-border operations, to tailor enablement plans
• Partner with industry teams and key merchants to build vertical-specific solutions and drive adoption across scenarios
• Build and improve education and enablement systems (articles, live sessions, case studies, training) to improve usage and explore AI enhancements

• Bachelor's degree or above in a related field; 2+ years in product operations, marketing products, data analysis, consulting, or related areas
• Strong analytical thinking and data sensitivity; ability to identify issues and opportunities from data and user feedback
• Experience translating insights into growth strategies, operational plans, or product improvements
• Strong ownership mindset and cross-functional communication; ability to adapt quickly in a fast-changing environment

• ownership
• cross-functional collaboration
• strong communication
• SQL
• Excel
• data analysis