Director of Marketing
Job Description
Mission of the Director of Marketing
The Director of Marketing supports the Vice President of Business Development in planning and executing Swamp Fox Agency's marketing efforts. This role manages the day-to-day marketing function, oversees the Marketing Assistant, maintains a consistent and professional brand, and coordinates campaigns that support agency growth, client retention, producer success, and carrier relationships.
Key Responsibilities of This Role
- Marketing Execution, Team Oversight and Collaboration
a. Assist the Vice President of Business Development in developing the annual marketing plan and translate approved priorities into clear campaigns, timelines, and assignments.
b. Supervise, support, and develop the Marketing Assistant; assign priorities, review work, and ensure projects are completed accurately and on schedule.
c. Collaborate with producers, account managers, carrier partners, and agency leadership to identify marketing needs and support business development initiatives.
d. Track marketing activity and performance, prepare regular reports, and provide recommendations to the Vice President of Business Development.
e. Coordinate marketing expenses, vendors, sponsorships, and resources within the budget and priorities approved by the Vice President of Business Development and executive leadership.
- Brand Management and Communications
a. Maintain brand consistency and a professional agency presence across digital, print, social media, events, advertising, and community outreach.
b. Review marketing materials and campaigns for accuracy, quality, and alignment with agency standards before submitting major initiatives for final approval.
c. Represent the agency at selected community, networking, carrier, and client events and coordinate the agency's participation and promotional materials.
d. Develop clear, client-friendly content that communicates the agency's services, coverage expertise, carrier relationships, and value to clients and prospects.
- Client Retention and Agency Growth
a. Execute marketing campaigns that support new business growth, client education, retention, and cross-selling across personal and commercial lines.
b. Coordinate client communication strategies such as welcome campaigns, renewal touchpoints, claims education, seasonal messaging, and milestone communications.
c. Manage cross-selling, referral, re-quote, and lost-client win-back campaigns in partnership with sales and service teams.
d. Support community partnerships, educational programs, and agency events that strengthen brand awareness and client relationships.
- Sales Support and Lead Nurturing
a. Create and coordinate marketing materials, campaigns, and communication tools that help producers nurture prospects and improve closing opportunities.
b. Use lead-source, campaign, and client data to help identify target audiences and recommend opportunities to the Vice President of Business Development.
- Lead Generation and Digital Marketing
a. Execute campaigns for target markets that align with agency strengths, carrier appetite, and business development priorities.
b. Manage and improve the agency's digital presence through website content, social media, email, blogs, video, online advertising, and search engine optimization.
c. Coordinate networking events, sponsorships, referral initiatives, and community outreach to expand agency visibility and generate qualified leads.
Desired Outcomes of This Role
● Consistent execution of the agency's marketing plan in alignment with the Vice President of Business Development's strategy and priorities.
● A consistent, professional, and recognizable brand presence across all agency touchpoints.
● Measurable improvement in qualified leads, client engagement, cross-selling, retention, and campaign performance.
● An organized and effective marketing function with clear priorities, dependable follow-through, and strong collaboration across sales, service, carriers, and leadership.
Reporting Structure
This position reports directly to the Vice President of Business Development and provides day-to-day supervision and direction to the Marketing Assistant.
Principles
● Address difficult issues professionally and promptly
● Listen to learn and strengthen the agency
● Maintain a positive, solutions-focused approach and help the team recognize its potential
● Remain resilient and consistent while supporting change
● Stay focused on achieving the agency's goals
Feedback and Planning
● The Director of Marketing will receive a formal performance review annually.
● The Director of Marketing will assist the Vice President of Business Development with annual marketing and business planning.