*THIS IS NOT A JOB WITH FORCEBRANDS*

Responsibilities

• Own TikTok Shop revenue, strategy and profitability
• Develop plans to scale the channel into a multi-million-dollar business.
• Set and manage revenue targets, forecasts, budgets and KPIs.
• Analyze performance and identify opportunities to increase traffic, conversion, order value and repeat purchases.
• Develop pricing, bundles, promotions and new product opportunities.
• Lead agency relationships, setting clear targets and holding partners accountable for revenue, affiliates, content, paid media and live shopping.
• Build and manage the affiliate and creator strategy across both markets.
• Maintain a consistent pipeline of effective UGC and affiliate content.
• Partner with supply chain and customer service teams to manage stock, fulfilment and customer experience.
• Ensure listings, pricing, bundles and promotions remain accurate and optimized.
• Monitor reviews, complaints, refunds, account health and platform compliance.
• Stay ahead of TikTok Shop trends, platform developments and competitor activity.
• Continuously test new strategies and growth opportunities.

Qualifications

• 3+ years of TikTok Shop experience from the better-for-you CPG space
• Proven ownership of several million dollars in annual TikTok Shop revenue.
• Strong knowledge of affiliates, UGC, live shopping, paid media, promotions and operations
• Experience leading external agencies
• Commercial expertise across revenue, forecasting, budgets and profitability.
• Strong analytical, operational and decision-making skills.
• Experience managing inventory, fulfillment, customer experience and account health.
• Proactive, entrepreneurial and comfortable taking full ownership in a fast-paced environment.