We are seeking an experienced Adobe AEM & Adobe Target Consultant with strong expertise in digital personalization, experimentation, and optimization. The ideal candidate will have hands-on experience implementing and managing Adobe Target activities, integrating with AEM and Adobe Workfront, and delivering personalized customer experiences across web and mobile platforms.

Key Skills

• Adobe Target (A/B Testing, MVT, XT, AP, Recommendations)
• Adobe Experience Manager (AEM)
• Adobe Workfront
• Adobe Analytics & Customer Journey Analytics (CJA)
• Adobe Web SDK & Target APIs
• JavaScript, jQuery, HTML, CSS3, JSON
• Experience Fragments, Audiences, Profile Scripts
• VEC & Form-Based Composer
• Agile/Scrum methodologies

Key Responsibilities

• Design, develop, and implement Adobe Target personalization and optimization activities.
• Build and execute A/B Tests, Multivariate Tests, Experience Targeting, Automated Personalization, and Recommendation activities.
• Configure and support Adobe Target integrations with AEM, Workfront, Analytics, and CRM/CDP platforms.
• Develop custom JavaScript, HTML, and CSS solutions within Adobe Target activities.
• Analyze business requirements and recommend scalable personalization strategies.
• Troubleshoot experience delivery, audience qualification, and rendering issues.
• Create reports, insights, and performance analysis using Adobe Analytics.
• Collaborate with Marketing, Product, Analytics, and Development teams to deliver digital experience solutions.